新闻发稿114:温馨提醒您,企业营销千万不买关键词

新闻发稿114:温馨提醒您,企业营销千万不买关键词 (文/湖北新闻报道、新闻发稿114) 流量成本:互联网时代买广告,还是买流量? 互联网营销,总是在讲买流量和流量转换。事实上,流量转换是一切销售的最基本的原理,总是先有流量来,然后才转换为销售。  首先就是不买关键词,比如说什么营销策划、品牌、广告推广,所有跟我业务相关的关键词,我一个都不会买,但是这也并不会影响客户找到我。如果是能够认定索象云、新闻发稿114(xwfg114.cn)的人,他想办法也会找到我们。想要找新闻发稿114,他直接搜索“新闻发稿114”不就行了吗?但是现在有的搜索引擎,你就是搜索“新闻发稿114”,新闻发稿114不给它交钱,它把“新闻发稿114”这个关键词也卖给别人了,客户在搜索“新闻发稿114”的时候排在最前面的是什么?是其他的营销公司。 尽管在这样的情况下,我也还是不买。并不是我认为买它没有用,而是买它要花钱,我可以把这个钱用在别的地方。从我自己的实践来说,我是把它全部投入到购买传统媒体的广告上面。我的这个出发点是什么呢?就是当我去投互联网关键词的流量购买的时候,我的流量成本会是怎么样发展?它会是越买越贵。 如果买营销策划,由于有其他公司去竞价,购买关键词的成本会越来越高,最终会发展到你赚不到钱。但是如果我是投入自己的广告,流量成本会越来越低。因为如果我买的是营销策划,那么我投资的钱是投资在营销策划上面,我没有投资在新闻发稿114的品牌资产上面。 所以不管我花多少钱,这些钱都花掉了,它不能储蓄起来。但是当我去投入(新闻发稿114或搜索xwfg11.cn)的品牌广告的时候,随着我投资的时间越长,我的品牌资产的储蓄就越大,我的流量成本就越低,而我的目标、我的原则是把我的流量成本,除了硬广告的投入以外,把它降到零。怎么去把它降到零?关注我下期将分享实用方法!(文/湖北新闻报道或搜索新闻发稿114) Keyword: 软文推广

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