Newsweek recently released an article on the new executives of Impact Wrestling. In the article, Impact Wrestling President Ed Nordholm talked about their latest attempt to rebrand the product and the issues they have had since taking the company over from TNA President Dixie Carter last year. In the article, Nordholm also discussed one thing he would have done differently.
“Attacking hispanic women [Reby Hardy] who are protecting their men,” said Nordholm. “As a fresh person into the wrestling world, a guy from the corporate environment where we don’t play in the social media world, we clearly took on a s–tstorm and I got my head handed to me.”
It was previously reported that Matt Hardy had reached a deal with Anthem Sports to own all of the core characters and aspects created in Impact associated with the “Broken” gimmick. Impact Wrestling has also changed their contracts to allow talent to own the rights to their characters after they leave the company. Former Impact Wrestling World Champion Mike Hutter most popularly known as EC3 recently left the company to join the WWE. He recently appeared on WWE at NXT Takeover: Philadelphia and he was introduced as EC3.
“The catalyst was finding out our talents were doing other [wrestling] shows under other names. It seemed to me that’s absurd in the world we’re in today,” Nordholm stated.
“If you look at it, the idea of a wrestling company owning the [intellectual property] wasn’t really to profit from it, but owning the I.P.—if a person leaves they can’t use that name or wear that outfit people recognize,” added Impact Executive Vice President Scott D’Amore. “We want a collaborative environment where people can feel like they’re creating something [with us]… and if the time comes where you go separate ways, you both get to walk away knowing you have some ownership of something you created. Mike Hutter gets to go out and play the character he helped create. It’s better for him, better for wrestling, and better for us—we have a library full of amazing EC3 content.”
You can read the entire article released by Newsweek by visiting this link.