The rich and beautiful on the East End are just beginning to move into full party mode, with many social events tied to the many publications on the Hamptons scene.

The granddaddy of all the East End publications, Hamptons magazine, is tossing an oceanfront party featuring John Legend Saturday, following up June 29’s bash at the Southampton Hunt & Polo Club hosted by supermodel Nina Agdal that drew CBS power anchor Gayle King.

The sizzling hot SI swimsuit model Emily O’Hara Ratajkowski — who created a sensation last week with her nude pool shot on Instagram captioned “besado por sol” (Spanish for “kissed by the sun”) — is on the cover of the current issue of the Daily Front Row Summer. The mag, which publishes five issues from the East End each season, is hosting a Boys of Summer event at Gurney’s Resort in Montauk on Saturday.

“We continue to run models on all our covers, our demographic is younger than the main regionals, and our readers, viewers and followers are very active fashion and beauty shoppers,” said publisher Brandusa Niro.

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Hamptons Cottages & Gardens sponsors everything from house tours that benefit local charities to bigger events to which it sells tickets to the public.

“We’ve been doing events for 18 years, and I believe we’ve created a monster,” said Marianne Howatson, CEO of C&G Media Group. Her big event of the season is HC&G Innovation in Design Awards on Aug. 1 at the Topping Rose House in Bridgehampton, which sells tickets to the public at $150 a pop. The Innovator Award this year is going to Edwina Von Gal, author, landscape architect and Perfect Earth Project founder.