Kate Middleton’s little brother just made his Instagram public and it’s the most glorious royal-adjacent news we’ve heard since Pippa’s butt became a cultural touchstone.

James Middleton, whose famous followers include singer (and alleged Prince Harry ex) Ellie Goulding, has something of a formula when it comes to his feed: DOGS. That’s it, really. OK, he often includes himself alongside the dogs, but they truly steal the show.

Instagram/jmidy

Like his sister’s grandmother-in-law the Queen, James is partial to one breed in particular: the black cocker spaniel. From the sheer volume of spaniels in his photos (and a couple Golden Retrievers as well), it appears he may be a breeder.

And though from the looks of it his life is filled with canine love, his livelihood involves a much more practical matter: putting photos on marshmallows.
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Before you write off Mr. Middleton as that dog-loving marshmallow guy, know that he’s sentimental in matters regarding people as well. He celebrated the birth of niece Prince Charlotte by drinking pink champagne!

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But don’t get too invested. In the grand tradition of sexy and emotionally available men, he has a girlfriend, the kind that reportedly works in PR and gets to tag along on super casual jaunts to St. Barths with other non-royal Middletons. 

Now please enjoy a curated sampling of James’s feed: