Life simulation video game The Sims is the latest source of inspiration
for Moschino’s Creative Director Jeremy Scott. The fashion designer, best
known for his nods to pop culture icons like Barbie and McDonald’s, is set
to launch a capsule collection inspired by the game.

“I love the idea of being able to imagine, design and bring to life a
world of individual personas with The Sims universe,” said Scott in a
statement. “That concept emulates what I get to do for each collection at
Moschino as I create a fantasy universe of spectacular storylines and
characters”.

Launched nearly 20 years ago and played by over 80 million people
worldwide, The Sims was developed by California-based company Electronic
Arts, which is also behind other popular games such as Plants vs Zombies
and Need for Speed. The Sims allows players to create virtual people called
“Sims”, choosing every aspect of their appearance and lifestyle from
hairstyle, skin tone and outfits to their homes, hobbies and career
aspirations.

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The Moschino x The Sims collection is set to include ready-to-wear and
accessories, as well as a “capsule within the capsule” comprising eight
limited-edition pieces. Iconic motifs from The Sims were reimagined as
couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone
cover and a Uni-Lama T-shirt. The pieces will be available from April 13 at
Moschino stores worldwide as well as the brand’s e-commerce. Prices were
not yet disclosed.

Photos: courtesy of Moschino