American lingerie, loungewear and sleepwear brand Eberjey has been
awarded the title of Designer of the Year 2020 by the leading global trade
show for lingerie and swimwear, Salon International de la Lingerie. The
intimate apparel brand will be awarded for its work in Paris on Jan. 18,
according to an announcement from Eberjey.
“It is an honor to be recognized for our distinction and importance in
the industry,” says Ali Mejia, Eberjey’s co-founder and creative director,
in a statement. “We saw a void in the market and built a brand that would
give women the opportunity to be comfortable and confident in their own
skin—a complete departure from the oversexualized fantasy brands that were
popular at the time.”
The Miami-based brand launched in 1996, by Meija and Mariela Rovito,
focusing on comfort, softness, self-care and natural beauty. Since then,
Eberjey has changed how women shop for intimate apparel, shifting the
consumer mindset from the aforementioned “oversexualized” aesthetic and
pushing for a new vision of lingerie and sleepwear.
Eberjey is currently available at renowned retailers including
Bloomingdale’s, Net-a-Porter, Saks Fifth Avenue, Neiman Marcus, Selfridges,
and more. It is also available at independent lingerie and ready-to-wear
boutiques, as well as its own brick-and-mortar stores in the U.S. and
online.
Image: Eberjey Facebook