Cos launches sustainable denim collection with pop-up

Contemporary high street retailer Cos has launched a new range of
sustainable denim made from organic cotton, for women, men and children,
which it is celebrating with a special pop-up in its Coal Drops Yard store
in London.

The collection of responsibly sourced denim has been “made to last,”
explains the brand, with the rivet-free jeans designed to make recycling
easier, while the kids denim assortment has been designed to be handed down
once it has been outgrown.

For womenswear, the collection includes innovative fits such as the
essential tapered high-waist and mid-rise barrel leg jeans, while for the
men, the collection includes slim, straight and wide curve workwear pieces,
featuring double line stitching, patch pockets and turn-up detailing
reinvent classic fits.

To celebrate the new sustainable essentials, Cos is hosting a pop-up
within its Coal Drops Yard store showcasing how to extend the lifespan of
pre-loved Cos denim by providing an upcycled alternative. The installation
will offer tailored alterations and repairs including resewing buttons or
mending rips, tears and worn hems.

In partnership with London-based denim specialists, Indigo Works, the
pop-up will also present a new take on classic denim pieces using crafted
textile techniques and denim stitch-detailing. Repurposed patchwork from
Cos’ production line can be added for a bespoke take on these classic
wardrobe staples.

These pop-up denim services will be available at selected times until
March 8.

Images: courtesy of Cos