Spectacle maker Cubitts has collaborated with G . F Smith, the finest
paper company, on a limited sunglasses collection, inspired by ‘The World’s
Favourite Colour’ – Marrs Green.

The limited run of handmade ‘Eastcastle’ frames, made from bespoke
acetate, pays homage to the street, home to G . F Smith’s show space, and
is available in three colourways, black, dark turtle, and Marrs Green, a
deep turquoise shade, inspired by the Scottish landscape, which was
incorporated into G . F Smith’s Colorplan paper line.

The oversized shape has a sharp-edged, square silhouette and will only
be produced in a batch of 100 for the black and dark turtle styles and 135
for the Marrs Green. Each pair also comes with a Marrs Green cleaning cloth
made from recycled bottles.

Commenting on the design, Cubitts’ in-house product designer Emily Lynch
said in a statement: “The design mirrors the blocky lines of a ream of A4
and is our first frame designed specifically as sunglasses, inspired by the
vibrant shades of G . F Smith’s ‘The World’s Favourite Colour’ report.

“The bespoke Marrs Green acetate was custom made for us by our acetate
factory, Mazzucchelli, to match G . F Smith’s Marrs Green Colorplan
paper.”

G . F Smith’s director of business development, Margaret Sweeney
added: “As a collaborator with and customer of Cubitts, I’ve been
challenged and privileged to see things as I’ve never seen them before. The
passion, creativity and individuality that Cubitts pours into each bespoke
offering to their customers is a true inspiration.

“‘Eastcastle’ has its origins in the beginning of Cubitts’ relationship
with G . F Smith and has a strong connection with our own creative hub,
Show Space in London W1. The limited-edition spectacles embrace the world’s
favourite colour, the inspiration behind a product that means looking at
the world has never looked so good.”

The ‘Eastcastle’ frames, made from a bespoke acetate, are available in a
choice of complementary lens tints and are priced at 125 pounds each.

Images: courtesy of Cubitts

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