This article originally appeared on Time.com.

As consumers become less willing to pay full price on products, nearly half of American women won’t enter a retail store unless they see large markdowns, according to new data.

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Many of us grew up with Vanna White as a staple in our evening routine, tuning in at 7:30 to watch the all-American blonde bombshell turn the Wheel of Fortune puzzle board into her own personal runway in one fabulously glitzy gown after the next. But while her white-blonde locks, golden tan, and that iconic name drop in Nelly’s “Ride Wit Me” have all helped to elevate her to iconic status, she remains somewhat of a mystery – and fans may not know about all of the hard work that goes into presenting that picture-perfect image night after night. White and show’s key costumer, Kathi Nishimoto, were happy to draw back the curtain (or turn over the vowel, as it were) during a conversation with PeopleStyle in honor of the show’s upcoming 35th anniversary this September.

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In the fallout since her robbery back in October, Kim Kardashian has turned over an entirely new leaf. Not only has she doubled-down on the amount of personal security guards she keeps with her at all times, but she’s also radically scaled back how much she shares about her personal life, taking a three-month hiatus from her various social media platforms before returning with a much more restrained, stylized approach to the medium. And as she told Ellen DeGeneres in an interview on her talk show on Thursday, the experience has also made her very trepidatious about wearing any type of extravagant jewelry ever again.

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Amy Schumer is a woman of many, diverse talents. Not only is she one of the biggest comedians in the world with sold out shows and stand-up specials galore, but she’s also the creator, co-producer, and co-writer of an Emmy, WGA, and Peabody Award-winning television show, as well as a fashion cover girl par excellence.

So naturally, given that she’s now a high-flying celebrity who pals around with A-listers like Jennifer Lawrence and Bradley Cooper, Schumer has accumulated a few wise words of celebrity wisdom when it comes to her beauty regimen. Wise words she was kind enough to share with all of us in a video for InStyle’s inaugural beauty issue.

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