Recap From WWE’s Fourth Quarter Earnings Call With Vince McMahon

WWE Chairman & CEO Vince McMahon, Co-President George Barrios, Co-President Michelle Wilson and SVP Financial Planning & Investor Relations Michael Weitz recently hosted a Fourth Quarter 2018 earnings call from WWE Headquarters in Stamford. You can check out the coverage of the recent press release at this link. Below are highlights from the call:
Weitz opened the call by welcoming everyone and introducing McMahon, Barrios & Wilson. Weitz went over the basics of the call, then turned it over to Vince. Vince touted record revenue and profits for the year, which he said shows that they know what they are doing. He then touted international revenue surpassing $300 Million for the first time. He then reminded everyone that the new TV deals will be kicking in this year, noting that these deals will help them achieve more growth because the marketing push behind them will be “exponential.” Vince also touted special events such as The Greatest Royal Rumble & Super Show-Down, which was their biggest international audience in more than 20 years. He also touted Miz & Mrs. on The USA Network, The 8th season of Total Divas & The 3rd season of Total Bellas. Vince also touted the success of The Evolution PPV & Mixed Match Challenge on Facebook Watch. Vince then said that their strategy continues to transform WWE. Barrios then took over and touted record revenues for the fifth year in a row. He then went over some of the numbers from the press release, as did Wilson.
Barrios then noted that Crown Jewel & Super Show-Down helped push the record revenue. Wilson then touted The WWE Network programming such as Crown Jewel, Evolution, Super Show-Down, WWE NXT & NXT UK, which are among the most-viewed on The Network. Wilson then said that they look to expand their production facilities to increase more localized international content. Wilson then noted that The WWE Custom Tees website has been a hit and they will be expanding it internationally soon. Wilson then said that they continue to create new mobile games, which is a strong business for them. Wilson also touted how their Mattel action figure line is the #1 in The United States. Barrios also said that they are focused on investing in talent, creating more content, digitizing content, furthering their global footprint and creating the next iteration of The WWE Network, which is the rumored tiered version.
Barrios also revealed that they will no longer issue a release or host an earnings call the day after WrestleMania events, because it is so close to the quarterly announcement. That’s it for the first part of the call. It’s time for The Q&A now.
One caller asked about Mixed Match Challenge. Wilson said that Mixed Match Challenge was a great learning experience in driving viewership on Facebook Watch. Wilson also said that they learned a lot about how to produce short-form content for Facebook. She called it a great learning experiment but it sounds like MMC could be done. They were then asked about The “UK process” as they were hoping to have an agreement done by the end of 2018 but it hasn’t happened. They said that they hope to have that deal done by the middle of 2019. They then said that they continue to focus on The UK, The Middle East & Latin America as key markets. Barrios would not comment on potential shows happening later this year in Saudi Arabia under the 10 year deal. They were also asked about a possible third hour of SmackDown and a 6th hour of live content each week. Barrios said that live content is valuable but they have to put that extra live hour of content where it works best, be it paid TV, direct to consumer, or elsewhere. They are evaluating options with another live hour of content and will “let everyone know” when they decide.
They were then asked about a new wrestling promotion launching, likely All Elite Wrestling and if they are seeing higher costs with talent because of that. Barrios said that it’s too early to tell and he didn’t want to talk specifics. Barrios did say that WWE believes they are the premiere global organization and they have the greatest wrestlers in the world with a solid in-ring platform.
They were also asked about more international Performance Centers opening in the future. Barrios revealed that Vince said in a recent meeting that WWE’s ability to produce general localized content in other markets in the next 5-10 years could become as important as bringing RAW/SmackDown to those markets. Barrios also said that the new UK PC is a “light scale” of The PC in Orlando and their strategy is to start off small and learn from that, then produce. They were then asked about possibly putting some NXT content on FOX. Barrios said that 70% of The 2018 revenue was media-related and said two big things have happened in the past 10 years – WWE became a media company and monetization started coming across multiple platforms. Barrios then said that the question for everything they do, including NXT, is where is the best place for that content, where are fans consuming it, then direct & indirect monetization. Barrios then said that those factors go into content decisions, including with NXT and that they are open to ideas. Barrios then said that NXT is the second most-valuable unit in their bundle next to PPV Events. He then touted how TakeOver Events trend worldwide on social media. Wilson then brought up how Halftime Heat trended worldwide and beat out some of the top advertisers during The Super Bowl.
Vince was then asked about big names like AT&T & Disney entering the streaming world and if any of these services could have an impact on WWE. Vince said that there is nothing in the world like WWE and they are a very unique form of content that you can’t get elsewhere. Vince then said that that is the tremendous advantage they have over everyone else. Vince then said that The WWE Network is an extension of what they do and they can fit their content into so many different things but they stand strong as an island with a unique product. Wilson then said that regular feedback from subscribers makes them feel good about what they offer compared to what other streaming companies offer.
A caller then asked Vince about RAW Women’s Champion Ronda Rousey and how she was an experiment and if she leaves, if that will damage WWE. Vince praised Rousey as an athlete and a human being for how fast she has adapted to WWE. He called her one of the brightest people WWE has ever done business with. He then said that Rousey coming in gave WWE more visibility. Vince then said that it wasn’t just about using Ronda and her brand, they got a different Rousey and she has become part of The WWE brand. Vince then said that Rousey is also helping them make talent. Vince then said that The Rondas will come and go from WWE but as long as they know those dates, they can plan around it. Vince then said that their performers are not cartoons, they get hurt. He then pointed to the long list of recent injuries, including Roman Reigns being out of action with the leukemia battle. Vince also mentioned John Cena’s absence and how they expected to have him around more than they did, but he is busy making more movies these days. Vince then named several Superstars that have been injured and commented on how they are good at improvising during filming the storylines. He then said when talents get hurt, you have to change plans and that leads to stories not being as good as what was originally planned. He then blamed some of the TV ratings and live attendance drops on injuries, noting that it is one of the things they can’t control, unfortunately.
They were then asked about the “next iteration of The WWE Network” that has been teased, the rumored tiered version. Barrios said that they do have a big reveal planned but he wouldn’t go into specifics. He then said that they wont roll-out everything at once but this is something they are very excited about. That’s it for the Q&A and the call.

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