The WWE Stock is set to close around $73/share today, up from approx. $70 at the opening of the markets. This steady increase comes after the stock took a hit in the build to the controversial Crown Jewel event. WWE started October at $90/share and tumbled down to $68/share.

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While some of the dip can be attributed to the market regulating itself after WWE’s peak at $96/share in late-September, many analysts attributed the steepness of the decline to the WWE sticking with Crown Jewel in the wake of the murder of Washington Post reporter Jamal Khashoggi. Khashoggi’s death was likely ordered by Crown Prince Mohammed Bin Salman, whose Vision 2030 program brought WWE to Saudi Arabia in the first place.

WWE’s stock should continue to rise as they distance themselves from Crown Jewel and build towards Survivor Series on Nov. 18th.